🚨 Leverage Off-Amazon Traffic to Boost Prime Day Sales

I feel like I talk about off-Amazon traffic a lot. Most neglect it because it’s flipping HARD.

We all know that Amazon’s algorithm rewards off-Amazon traffic from affiliates, but securing those valuable affiliate placements is easier said than done. Thankfully, the brand new Content Connections affiliate platform works hand-in-glove with Hyphensocial, which drove $400,000,000 in Amazon sales last year by publishing shopping articles directly to sites like The Strategist, The Daily Mail, PopSugar, and more.

Signing up today will prioritize your products for future placements, and get you access to rich affiliate data you won’t see anywhere else, including article-level performance tracking - a first in the Amazon space. 🤯

💡 It’s FREE to sign up, and with no upfront or recurring fees, you’ll only ever pay for actual sales. When combined with Amazon’s Brand Referral Bonus, Content Connections might just be your new most efficient marketing channel and secret Amazon growth hack.

👉 Click here to sign up, or get in touch with the team to learn more, and tell them Jon from Amazon Insiders sent you!

🛠️ 5 Solutions Worth Checking Out

📣 FLOOD YOUR LISTINGS WITH TRAFFIC - Q4 is right around the corner and top-tier press is thirsty to feature your product! Contact 20-year veteran Resound Marketing and get into publications like Wirecutter, Men’s Health, and the New York Times!

👀 WANT TO REACH MILLIONS OF CUSTOMERS? - ​Sign up to sell on Walmart.com now so you can take advantage of everything Walmart Fulfillment Services has to offer. *Conditions apply. SIGN UP.

⚡ FAST AMAZON RANKING WITH INFLUENCERS - Stack Influence helps brands drive guaranteed external traffic by sending free products to Micro-Influencers and automating collaborations. They have turned new launches into 6-figure listings in just 2 months! Sign up HERE.

💰 START MAKING AMAZON PAY YOU BACK - GETIDA has been maximizing FBA seller reimbursements (think overcharge fees and lost/damaged inventory) for over eight years and has quickly become a seller favorite. Joining is quick and easy, grab your reimbursement credits here.

📈 OFF-AMAZON TRAFFIC THAT CONVERTS - Ranking on Amazon with PPC alone is a losing strategy. Perch+ gives you access to Top 10 lists, deal sites, and more. Tell them that Amazon insiders sent you to grab 20% off your first month!

(*everything above is a sponsored ad, get yours here!)

🚀 This Week's Amazon Hack: Never Assume Anything

You might have seen me share about my little fiasco with Under Armour in the past but I wanted to do a deeper dive on this so you can avoid what I went through...

Let's rewind to 2017 when I was deep into the growth stage of one of my most successful brands on Amazon. It was in the leather accessory space and a lot of thought had gone into the branding side of the business. The name was unique and really played well on Amazon with an emphasis on quality.

Then came "THE EMAIL" from Under Armour. It was a cease-and-desist letter from their legal department telling me to disband my brand due to my brand containing the word "armor" which they felt was too close to their "Armour."

Ridiculous, I know...

Their claim was that my legal trademark was too close to theirs. Under Armour wanted to protect any future retail categories "just in case." What's really nuts about this story is that they didn't sell in this category at all! Yes, it was very unfair but we don't live in a fair world.

I knew at this very moment that I was in big doo doo. I immediately contacted my trademark lawyer and told him about the shocking email.

About now, you are probably expecting a savior story from my lawyer.

WRONG

He proceeded to inform me that Under Armour is known for "trademark bullying." Oh, joy! Years spent building up this brand and now a massive corporation was telling me to close up shop. How nice.

Obviously, I wanted to fight back. My lawyer then deflated me. Although I rightfully owned my trademark, Under Armour's strategy was a simple one: drown me in legal fees until I gave up.

I'm so grateful for honest lawyers. Instead of being prideful and fighting back with no end in sight, my lawyer recommended a response back to Under Armour that entailed a willingness on my part to rebrand with a new name but do it over time.

I ended up creating a new name, building a new website, and updating all my Amazon listings over the next 6 months. Under Armour was OK with this plan and I moved on with life.

The silver lining was that the new name was actually much stronger from a branding perspective and tied in my love for Texas and leather products.

Why Share?

I bring up this painful story so you can learn from it and not get into the same position with your trademark!

The big takeaway from this is to be ultra-conservative and choose a brand name that can be trademarked and be totally unique in your space. Don't even get close to sounding similar to another billion-dollar brand.

Trademark research is one thing but use your own research to help you decide if a name might become a target for trademark bullying down the road.

Is it fair? No. Is it a reality? Yes.

Just avoid this from Day 1 and pick a brand name that is completely unique.

What's ironic is that the Chinese are good at this. You've seen these brands: Equsupro, Asakuki, Levoit...

Sometimes, as a brand owner, you need to understand how to "work within the system, not against it."

You might be asking, "Jon, are you still bitter about it?"

No, not anymore, especially considering the brand went on to sell millions on Amazon. It was a bit of a blessing in disguise!

🔥 Hot Amazon Seller News: A Most Critical Deadline

You have two days. August 15 is when the hammer comes slamming down on you.

The Amazon seller life gets busy, I get it. But, it's time to take action and you only have 48 hours.

After years of much debate, Amazon is officially updating all listings to be uniform.

1. Remove all of those "guarantees."

Amazon hates them now so I recommend using this space to add more long-tail keywords to your bullet points. Never forget, that bullets are for SEO at the end of the day. Use this space wisely.

2. No more emojis!

This means no more 🥰 and no more ✅. It's all got to go! To be honest, it's pretty juvenile. Years ago, I actually got rid of these and formatted my bullets to be all caps for each bullet title and added as many long-tail keywords as I could. Amazon wants to keep listings consistent and professional-looking. This one is easy to comply with.

3. Delete all warranty language.

This one really kills me. Historically, I have recommended sellers to put this in their last bullet point but the fun has come to an end. Focus on data-rich SEO and start tracking keyword ranking. Amazon is truly moving in a direction where the only thing that matters is if you have a truly incredible product and have smart SEO. As always, adapt or perish!

Amazon's updated rules also ban words/phrases like eco-friendly, anti-microbial, and made from bamboo.

Amazon has yet to ban language about pending patents, so those are still good to go!

Now, please close out of this email and update your bullets!

Jon Elder

​Say hi 👋 on X or LinkedIn​

☎️ Book a FREE Discovery Call​

​

📈 Whenever You Are Ready

Here are 2 ways I can help you:

1. ​Get Amazon Consulting - I work with hundreds of Amazon sellers to help them scale faster, crush their competition, and exit for millions. If you're ready to take your brand to the next level, book your free discovery call!
2. ​Get In Front of My Audience - With more than 20,000+ newsletter subscribers, 31k+ Twitter followers, and 10k+ LinkedIn followers, I work with dozens of Amazon partners in unique ways to help them grow HERE.